Print publications are a great source of new clients, and plastic surgeon marketing ideas like guest blogging on respected plastic surgery websites can help you attract new patients. You can also consider targeting your demographic audience by submitting articles to local lifestyle magazines. You can also write for exclusive golf or country club publications, which may have readers interested in cosmetic surgery. This can lead to a long-term relationship with potential patients. Finally, you can offer valuable information to your existing clients by letting them opt into drip-email campaigns.
The more reviews your practice has, the better. Advertise your appearances on local talk radio stations and ask your patients to write their own reviews. Moreover, invite them to post their experiences on social networking sites to attract more prospects. Once you establish your reputation, you can use the recorded talk on your website and blog to spread the word about your practice. Using social media such as Facebook and Twitter is an excellent way to spread the word about your practice.
Create a plastic surgeon loyalty program. Many patients prefer to have their surgery done by a friend, so you can offer discounts and incentives to regular patients. You can also provide different payment options. Creating a personalized website and a personalized email address is a good way to keep your potential patients interested. Moreover, you can even create a social media account and post updates on your profile. By using these strategies, you will be able to grow your patient base.
Develop a patient referral campaign. This is a great way to stay in touch with past patients. You can even incentivize your brand advocates to refer you to their family and friends. Incentives like a discount on a future procedure can help you make a profit from this strategy. However, be sure to choose the right rewards for your brand ambassadors. This is because brand advocates are walking billboards and can make or break your practice.
The internet is full of competitors. In order to stand out from the crowd, you must make your practice easily accessible to your target audience. This can be done by establishing a dedicated social media account and offering special offers for patients. You can also build a website for your practice that is optimized for local SEO. Another way to increase your patient base is to offer a discount on a specific procedure. This is an excellent way to get new patients.
These plastic surgeon marketing ideas should help keep your practice afloat and in various ways, ahead of the competition.