Do you ever feel like you’re the only one who doesn’t understand search engines and how they work? Let’s face it — while the general public has a pretty good understanding of how search engines like Google and YouTube work, not many people have a background in digital marketing, computer science, or a related field.
If you’re a doctor, you might feel even more out of your element. You’re doing your best to save lives and provide the best care for your patients, but with so much focus on medicine, it’s easy to feel like you’re not really helping people. Fortunately, there’s a lot you can do to increase your healthcare SEO strategies without any special knowledge, time, or money. Here are some ways you can work towards your healthcare SEO goals as a doctor.
Track Your Online Activity
If you’re like most doctors, you spend a lot of time in front of a computer screen. If you’re not careful, you could end up spending hours a day just eyeballing your website instead of actually optimizing it. You can save a lot of time online by using a site or app to track your activity.
Some of the most popular options for this include Google Analytics, MixPanel, and Optimizely. You can use a tool to track your activity to see exactly where your traffic is coming from, which keywords are sending people to your site, and how often people are leaving after seeing your content.
Always Use Keywords
Keyword research is one of the most important parts of SEO for doctors and digital marketing. If you don’t know what keywords people are searching for, it’s like trying to fill a water balloon with sand. Every time someone types a word into a search engine, it’s like they’re breathing on a balloon — you’ll start to lose your steam pretty fast.
One way to avoid getting completely drowned by keywords is to use what’s called heuristic analysis. With this method, you don’t just look at the raw words people are using to search for your topic; you also look at other related words that people search for less often.
Link Building
While you can’t outsource your link building efforts, there are a few steps you can take to get started on your own. You can use your website to build links to other relevant websites. You can also link out to social media pages, your personal website, and other websites that people are linking (or will link) to.
There are a few ways you can look at building links. For example, you can choose to focus on either backlinks or authority. Backlinks are links that point to other websites, while authority links are links that come from trusted sources. While there’s no right or wrong answer, you can choose the type of link that works best for you and your audience.
Becoming An Expert In Your Field
While it’s not required for a doctor to have extensive knowledge about medicine, it can definitely help your online presence. If you’re an anesthesiologist, for example, there’s a good chance your audience is interested in pain management. If you want to be taken seriously, you should research pain management sites and articles related to pain management in general.
Blogging
Blogging is yet another way to increase your healthcare SEO strategies as a doctor. While it’s not strictly SEO, it’s still a way to engage your audience and offer them valuable content.
If you want to make your own blog, you can use tools like WordPress and Medium. If you want to write guest posts, you can use services like Medium or Blogging Pro. You can also find a ton of WordPress themes and templates that can help you get started with a blog in minutes.
Video Marketing
If you’re a doctor who loves to talk, you’re in luck — video marketing is an absolute goldmine for you. Think about it — patients love to hear what you have to say. And when you’re talking to a camera, you don’t have to worry about annoying them with your tone, body language, or anything else. You can be as informal, informal, or formal as you like.
You can use video marketing for a wide range of topics. For example, you can use it for educational videos, interview-style videos, slide shows, and more. It’s a great way to keep your audience engaged and interested in what you have to say.
Conclusion
If you’re a doctor, you probably spend a lot of time reading and researching information. That’s exactly what you need to do to improve your healthcare SEO strategies. From choosing the right keywords to finding high-authority websites, to building backlinks, there are many ways to increase your healthcare SEO strategies. By arming yourself with the right knowledge, you can grow your SEO presence and bring more patients to your doors.